Based on Jo Brand's critically acclaimed novel of the same name, The More You Ignore Me is a poignant and darkly funny coming-of-age story of dysfunctional family life in 1980s rural England.
Alice (Ella Hunt, also in this year’s Kat and the Band) is a lonely Blackpool teenager struggling to escape from the shadow of her mentally ill mother Gina (Sheridan Smith) who has developed an unhealthy obsession with the local weatherman. Aided by her supportive and caring father Keith (Mark Addy, The Full Monty), Alice is accompanied by a collection of colourful characters, including Alice's disordered grandmother (Sheila Hancock) and a deeply unprofessional GP (Sally Phillips), who is rather keen on Keith.
Over the years, Alice struggles to relate to her heavily medicated mum, and Gina causes chaos when she comes up with a plan to reconnect with her daughter. Set to the songs of The Smiths, The More You Ignore Me is a bittersweet comedy from debut director Keith English that addresses mental health issues and their impact on a family.